Promotion of novel plant-based dishes among older consumers using the ‘dish of the day’ as a nudging strategy in 4 EU countries
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Promotion of novel plant-based dishes among older consumers using the ‘dish of the day’ as a nudging strategy in 4 EU countries. / Zhou, Xiao; Perez-Cueto, Federico J. A.; dos Santos, Quenia; Bredie, Wender L. P.; Molla-Bauza, Margarita Brugarolas; Rodrigues, Vanessa Mello; Buch-Andersen, Tine; Appleton, Katherine M.; Hemingway, Ann; Giboreau, Agnès; Saulais, Laure; Monteleone, Erminio; Dinnella, Caterina; Hartwell, Heather.
I: Food Quality and Preference, Bind 75, 2019, s. 260-272.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Promotion of novel plant-based dishes among older consumers using the ‘dish of the day’ as a nudging strategy in 4 EU countries
AU - Zhou, Xiao
AU - Perez-Cueto, Federico J. A.
AU - dos Santos, Quenia
AU - Bredie, Wender L. P.
AU - Molla-Bauza, Margarita Brugarolas
AU - Rodrigues, Vanessa Mello
AU - Buch-Andersen, Tine
AU - Appleton, Katherine M.
AU - Hemingway, Ann
AU - Giboreau, Agnès
AU - Saulais, Laure
AU - Monteleone, Erminio
AU - Dinnella, Caterina
AU - Hartwell, Heather
PY - 2019
Y1 - 2019
N2 - A quasi-experimental study was designed to promote novel plant-based dishes using the nudging strategy ‘dish of the day’ among older consumers in Denmark, France, Italy and the United Kingdom. Participants were presented with three dish options: veggie balls, meatballs and fish cakes. In the intervention situation, participants were informed that the ‘dish of the day’ was the novel plant-based ‘veggie balls’. Thereafter, participants were asked to choose one of three dishes to intake and then fill a questionnaire. No statistically significant difference in dish choice was found between the control group and intervention group in the four countries. Males were less likely to choose the plant-based dish when compared with the females. Participants from the United Kingdom and Denmark were more likely to choose the plant-based dish when compared with participants from France. High scores of security dimension from the Human Value Scale was negatively associated with choice of plant-based dish, while high scores of the sensory dimension from Food Choice Questionnaire and high scores of the universalism dimension from Human Values Scale were positively related to the choice of the plant-based dish. The ‘dish of the day’ nudging approach did not influence older people's plant-based dish choice. Gender, country, and dimensions of sensory, universalism and security were critical factors influencing an older people's plant-based food choice.
AB - A quasi-experimental study was designed to promote novel plant-based dishes using the nudging strategy ‘dish of the day’ among older consumers in Denmark, France, Italy and the United Kingdom. Participants were presented with three dish options: veggie balls, meatballs and fish cakes. In the intervention situation, participants were informed that the ‘dish of the day’ was the novel plant-based ‘veggie balls’. Thereafter, participants were asked to choose one of three dishes to intake and then fill a questionnaire. No statistically significant difference in dish choice was found between the control group and intervention group in the four countries. Males were less likely to choose the plant-based dish when compared with the females. Participants from the United Kingdom and Denmark were more likely to choose the plant-based dish when compared with participants from France. High scores of security dimension from the Human Value Scale was negatively associated with choice of plant-based dish, while high scores of the sensory dimension from Food Choice Questionnaire and high scores of the universalism dimension from Human Values Scale were positively related to the choice of the plant-based dish. The ‘dish of the day’ nudging approach did not influence older people's plant-based dish choice. Gender, country, and dimensions of sensory, universalism and security were critical factors influencing an older people's plant-based food choice.
KW - Determinants
KW - Food choice
KW - Nudging
KW - Older people
KW - Plant-based dish
U2 - 10.1016/j.foodqual.2018.12.003
DO - 10.1016/j.foodqual.2018.12.003
M3 - Journal article
AN - SCOPUS:85059127041
VL - 75
SP - 260
EP - 272
JO - Food Quality and Preference
JF - Food Quality and Preference
SN - 0950-3293
ER -
ID: 212301858