How Do Consumers Perceive Cultured Meat in Croatia, Greece, and Spain?
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How Do Consumers Perceive Cultured Meat in Croatia, Greece, and Spain? / Franceković, Paula; García-Torralba, Lucía; Sakoulogeorga, Eleni; Vučković, Tea; Perez-Cueto, Federico J. A.
I: Nutrients, Bind 13, Nr. 4, 1284, 2021.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - How Do Consumers Perceive Cultured Meat in Croatia, Greece, and Spain?
AU - Franceković, Paula
AU - García-Torralba, Lucía
AU - Sakoulogeorga, Eleni
AU - Vučković, Tea
AU - Perez-Cueto, Federico J. A.
PY - 2021
Y1 - 2021
N2 - The meat production industry is one of the leading contributors of greenhouse gas emis-sions. Cultured meat presents itself as a potential eco-and animal-friendly meat substitute which has the potential to eradicate animal cruelty and reduce both the environmental footprint and the risk of zoonotic illnesses, while delivering a nutrient-dense product. The purpose of this study was to investigate how consumers perceive cultured meat and if the frequency of meat consumption is related to their intention of trying or purchasing cultured meat. Data were collected online in 2020 from Croatia, Greece, and Spain. Among the 2007 respondents, three segments were identified according to meat consumption and variety, plus an a priori identified group of “non-meat eaters”. Sixty percent perceived cultured meat as kind to animals, 57% as unnatural, 45% as healthy and environmentally-friendly, 21% as disgusting, and only 16% as tasty. Although 47% of the respondents had not heard of cultured meat before, 47% would taste it and 41% would purchase it for the same price as conventional meat. This indicates that consumers from Croatia, Greece and Spain might be likely to purchase cultured meat if sold at an affordable price.
AB - The meat production industry is one of the leading contributors of greenhouse gas emis-sions. Cultured meat presents itself as a potential eco-and animal-friendly meat substitute which has the potential to eradicate animal cruelty and reduce both the environmental footprint and the risk of zoonotic illnesses, while delivering a nutrient-dense product. The purpose of this study was to investigate how consumers perceive cultured meat and if the frequency of meat consumption is related to their intention of trying or purchasing cultured meat. Data were collected online in 2020 from Croatia, Greece, and Spain. Among the 2007 respondents, three segments were identified according to meat consumption and variety, plus an a priori identified group of “non-meat eaters”. Sixty percent perceived cultured meat as kind to animals, 57% as unnatural, 45% as healthy and environmentally-friendly, 21% as disgusting, and only 16% as tasty. Although 47% of the respondents had not heard of cultured meat before, 47% would taste it and 41% would purchase it for the same price as conventional meat. This indicates that consumers from Croatia, Greece and Spain might be likely to purchase cultured meat if sold at an affordable price.
KW - Consumer perception
KW - Cultured meat
KW - European consumers
KW - Meat consumption
KW - Meat substitutes
U2 - 10.3390/nu13041284
DO - 10.3390/nu13041284
M3 - Journal article
C2 - 33919705
AN - SCOPUS:85104044386
VL - 13
JO - Nutrients
JF - Nutrients
SN - 2072-6643
IS - 4
M1 - 1284
ER -
ID: 261149692