To eat or not to eat pork, how frequently and how varied? Insights from the quantitative Q-PorkChains consumer survey in four European countries
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This study uses pork consumption frequency and variety to identify and profile European pork consumer segments. Data (n=1931) were collected in January 2008 in Belgium, Denmark, Germany and Poland. "Non-pork eaters" are profiled as predominantly younger (<35 years) females, with a high likelihood of living single and being underweight (BMI<18.5 kg/m²). Three segments of pork eaters were identified. The "Low variety, Low frequency" segment (17.4%) has a similar profile as the non-pork eaters, though it is a largely non-Polish and non-German segment. The "High variety, High frequency" segment (18.6%) consists mainly of rural, lower educated and overweight or obese (BMI>30 kg/m²) males. The segment "High variety, Medium frequency" (50.1%) includes families and other non-single households, with a profile that matches the overall sample. Their pork consumption is balanced over a wide range of pork cuts and pork meat products. Each segment entails specific challenges for the industry and the public health sector.
Originalsprog | Engelsk |
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Tidsskrift | Meat Science |
Vol/bind | 88 |
Udgave nummer | 4 |
Sider (fra-til) | 619-626 |
Antal sider | 8 |
ISSN | 0309-1740 |
DOI | |
Status | Udgivet - 2011 |
Eksternt udgivet | Ja |
ID: 130845660