The development and success of sustainable innovation in food science hinges on several critical understandings and their exploitation. At Food Design and Sustainability, we have the ability to combine knowledge on environmental sustainable raw materials, green chemistry principles in processing with detailed knowledge about the properties of food components in complex food matrices during processing, storage and consumption. Our expertise further extends to mixed-method approaches, consumer surveys for market entry modelling, absolute environmental sustainability assessment (AESA), and nutritional and environmental life cycle assessment (LCA).