The influence of product familiarity on situational appropriateness: An investigation across three product categories

Research output: Contribution to conferencePosterResearch

  • Davide Giacalone
  • Sara Roust Jæger
Original languageEnglish
Publication date2014
Publication statusPublished - 2014
EventEuroSense 2014: A Sense of Life: 6th European Conference on Sensory & Consumer Research - Copenhagen, Denmark
Duration: 7 Sep 201410 Sep 2014

Conference

ConferenceEuroSense 2014: A Sense of Life
CountryDenmark
CityCopenhagen
Period07/09/201410/09/2014

Bibliographical note

Poster P139

ID: 123350347