Perceptions toward Plant-Based Milk Alternatives among Young Adult Consumers and Non-Consumers in Denmark: An Exploratory Study
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Perceptions toward Plant-Based Milk Alternatives among Young Adult Consumers and Non-Consumers in Denmark : An Exploratory Study. / Martínez-Padilla, Eliana; Faber, Ilona; Petersen, Iben Lykke; Vargas-Bello-Pérez, Einar.
In: Foods, Vol. 12, No. 2, 385, 2023.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Perceptions toward Plant-Based Milk Alternatives among Young Adult Consumers and Non-Consumers in Denmark
T2 - An Exploratory Study
AU - Martínez-Padilla, Eliana
AU - Faber, Ilona
AU - Petersen, Iben Lykke
AU - Vargas-Bello-Pérez, Einar
N1 - Publisher Copyright: © 2023 by the authors.
PY - 2023
Y1 - 2023
N2 - The objective of this study was to determine associations among plant-based milk alternatives (PBMAs), sources of information on the PBMAs used, and the consumption of PBMAs among Danish young adult consumers and non-consumers of PBMAs. An online survey was conducted in May 2019. A total of 341 participants (consumers: n = 171; non-consumers: n = 170) aged 16–35 years old completed the survey. Most consumers drank less than one glass of PBMAs per week, and oat drink was the most frequently consumed PBMAs. Oat drinks were primarily consumed with coffee/tea or porridge, while soy drinks were preferred to be consumed alone. Participants who perceived PBMAs as natural, good for health, tasty, or nutritionally equal to cow’s milk were more likely to be consumers of PBMAs. Additionally, participants who perceived PBMAs as highly processed or artificial were less likely to be consumers of PBMAs. For consumers, the most used sources of information on PBMAs were package labeling, followed by social media. The study´s results can help to improve marketing campaigns concerning the Danish retail of PBMA, whereby nutritional and sensory characteristics of PBMAs are highlighted through social networks and marketing strategies with product package labeling.
AB - The objective of this study was to determine associations among plant-based milk alternatives (PBMAs), sources of information on the PBMAs used, and the consumption of PBMAs among Danish young adult consumers and non-consumers of PBMAs. An online survey was conducted in May 2019. A total of 341 participants (consumers: n = 171; non-consumers: n = 170) aged 16–35 years old completed the survey. Most consumers drank less than one glass of PBMAs per week, and oat drink was the most frequently consumed PBMAs. Oat drinks were primarily consumed with coffee/tea or porridge, while soy drinks were preferred to be consumed alone. Participants who perceived PBMAs as natural, good for health, tasty, or nutritionally equal to cow’s milk were more likely to be consumers of PBMAs. Additionally, participants who perceived PBMAs as highly processed or artificial were less likely to be consumers of PBMAs. For consumers, the most used sources of information on PBMAs were package labeling, followed by social media. The study´s results can help to improve marketing campaigns concerning the Danish retail of PBMA, whereby nutritional and sensory characteristics of PBMAs are highlighted through social networks and marketing strategies with product package labeling.
KW - consumer perception
KW - milk alternatives
KW - oat
KW - online survey
KW - plant-based
KW - soy
U2 - 10.3390/foods12020385
DO - 10.3390/foods12020385
M3 - Journal article
C2 - 36673476
AN - SCOPUS:85146870265
VL - 12
JO - Foods
JF - Foods
SN - 2304-8158
IS - 2
M1 - 385
ER -
ID: 336468384