Natural colours for food production

Period: 2013 - 2017

Natural colours are increasingly replacing artificial colours in foods globally. There is large unexploited economic potential in improving the crops used as raw materials in colour production

Development of crop varieties with high concentration of pigments can facilitate increased exports of natural food colourings and environmentally friendly Danish commodity production.

Natural anthocyanins and carotenes that can be extracted from colourful fruits, berries and vegetables are among the most used colours in food products. They have a market value of EUR 200M and 350M in the global market respectively.

The aim is to increase the pigment formation in selected crops and make them efficient and environmentally friendly 'natural colour factories'.








Funded by:

Natural colours for food production has received a four year funding

Funding: DKK 1,624,600
Total budget:
DKK 16,469,900
Natural colours for food production
Original title: Udvikling af planter til produktion af naturlige farver i fødevarer
Period:  October 2013 - September 2017