Consumer attitudes to health and pleasure - survey data studied by PLSR

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Magni Martens, Michael Bom Frøst, Harald Aagaard Martens

Original languageEnglish
Title of host publicationPLS and related methods : Proceedings of the PLS'05 international symposium
EditorsT. Aluja, J. Casanovas, V. Esposito Vinzi, A. Morineau, M. Tenenhaus
Number of pages7
PublisherSPAD
Publication date2005
Pages431-437
Publication statusPublished - 2005
EventPLS'05 International Symposium - Barcelona, Spain
Duration: 7 Sep 20059 Sep 2005
Conference number: 4

Conference

ConferencePLS'05 International Symposium
Nummer4
LandSpain
ByBarcelona
Periode07/09/200509/09/2005

    Research areas

  • Former LIFE faculty - PLSR, Jack-knifing, Significance, Effect plot, Consumer, Segmentation, Health, Sensory, Marketing

ID: 7993495