Standard
Consumer attitudes to health and pleasure - survey data studied by PLSR. / Martens, Magni; Frøst, Michael Bom; Martens, Harald Aagaard.
PLS and related methods: Proceedings of the PLS'05 international symposium. ed. / T. Aluja; J. Casanovas; V. Esposito Vinzi; A. Morineau; M. Tenenhaus. SPAD, 2005. p. 431-437.
Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research
Harvard
Martens, M, Frøst, MB & Martens, HA 2005, Consumer attitudes to health and pleasure - survey data studied by PLSR. in T Aluja, J Casanovas, VE Vinzi, A Morineau & M Tenenhaus (eds), PLS and related methods: Proceedings of the PLS'05 international symposium. SPAD, pp. 431-437, PLS'05 International Symposium, Barcelona, Spain, 07/09/2005.
APA
Martens, M., Frøst, M. B., & Martens, H. A. (2005). Consumer attitudes to health and pleasure - survey data studied by PLSR. In T. Aluja, J. Casanovas, V. E. Vinzi, A. Morineau, & M. Tenenhaus (Eds.), PLS and related methods: Proceedings of the PLS'05 international symposium (pp. 431-437). SPAD.
Vancouver
Martens M, Frøst MB, Martens HA. Consumer attitudes to health and pleasure - survey data studied by PLSR. In Aluja T, Casanovas J, Vinzi VE, Morineau A, Tenenhaus M, editors, PLS and related methods: Proceedings of the PLS'05 international symposium. SPAD. 2005. p. 431-437
Author
Martens, Magni ; Frøst, Michael Bom ; Martens, Harald Aagaard. / Consumer attitudes to health and pleasure - survey data studied by PLSR. PLS and related methods: Proceedings of the PLS'05 international symposium. editor / T. Aluja ; J. Casanovas ; V. Esposito Vinzi ; A. Morineau ; M. Tenenhaus. SPAD, 2005. pp. 431-437
Bibtex
@inproceedings{c5543ac0a1bf11ddb6ae000ea68e967b,
title = "Consumer attitudes to health and pleasure - survey data studied by PLSR",
keywords = "Former LIFE faculty, PLSR, Jack-knifing, Significance, Effect plot, Consumer, Segmentation, Health, Sensory, Marketing",
author = "Magni Martens and Fr{\o}st, {Michael Bom} and Martens, {Harald Aagaard}",
year = "2005",
language = "English",
pages = "431--437",
editor = "T. Aluja and J. Casanovas and Vinzi, {V. Esposito} and A. Morineau and M. Tenenhaus",
booktitle = "PLS and related methods",
publisher = "SPAD",
note = "null ; Conference date: 07-09-2005 Through 09-09-2005",
}
RIS
TY - GEN
T1 - Consumer attitudes to health and pleasure - survey data studied by PLSR
AU - Martens, Magni
AU - Frøst, Michael Bom
AU - Martens, Harald Aagaard
N1 - Conference code: 4
PY - 2005
Y1 - 2005
KW - Former LIFE faculty
KW - PLSR
KW - Jack-knifing
KW - Significance
KW - Effect plot
KW - Consumer
KW - Segmentation
KW - Health
KW - Sensory
KW - Marketing
M3 - Article in proceedings
SP - 431
EP - 437
BT - PLS and related methods
A2 - Aluja, T.
A2 - Casanovas, J.
A2 - Vinzi, V. Esposito
A2 - Morineau, A.
A2 - Tenenhaus, M.
PB - SPAD
Y2 - 7 September 2005 through 9 September 2005
ER -
