Consumer attitudes to health and pleasure - survey data studied by PLSR

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Standard

Consumer attitudes to health and pleasure - survey data studied by PLSR. / Martens, Magni; Frøst, Michael Bom; Martens, Harald Aagaard.

PLS and related methods: Proceedings of the PLS'05 international symposium. ed. / T. Aluja; J. Casanovas; V. Esposito Vinzi; A. Morineau; M. Tenenhaus. SPAD, 2005. p. 431-437.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Harvard

Martens, M, Frøst, MB & Martens, HA 2005, Consumer attitudes to health and pleasure - survey data studied by PLSR. in T Aluja, J Casanovas, VE Vinzi, A Morineau & M Tenenhaus (eds), PLS and related methods: Proceedings of the PLS'05 international symposium. SPAD, pp. 431-437, PLS'05 International Symposium, Barcelona, Spain, 07/09/2005.

APA

Martens, M., Frøst, M. B., & Martens, H. A. (2005). Consumer attitudes to health and pleasure - survey data studied by PLSR. In T. Aluja, J. Casanovas, V. E. Vinzi, A. Morineau, & M. Tenenhaus (Eds.), PLS and related methods: Proceedings of the PLS'05 international symposium (pp. 431-437). SPAD.

Vancouver

Martens M, Frøst MB, Martens HA. Consumer attitudes to health and pleasure - survey data studied by PLSR. In Aluja T, Casanovas J, Vinzi VE, Morineau A, Tenenhaus M, editors, PLS and related methods: Proceedings of the PLS'05 international symposium. SPAD. 2005. p. 431-437

Author

Martens, Magni ; Frøst, Michael Bom ; Martens, Harald Aagaard. / Consumer attitudes to health and pleasure - survey data studied by PLSR. PLS and related methods: Proceedings of the PLS'05 international symposium. editor / T. Aluja ; J. Casanovas ; V. Esposito Vinzi ; A. Morineau ; M. Tenenhaus. SPAD, 2005. pp. 431-437

Bibtex

@inproceedings{c5543ac0a1bf11ddb6ae000ea68e967b,
title = "Consumer attitudes to health and pleasure - survey data studied by PLSR",
keywords = "Former LIFE faculty, PLSR, Jack-knifing, Significance, Effect plot, Consumer, Segmentation, Health, Sensory, Marketing",
author = "Magni Martens and Fr{\o}st, {Michael Bom} and Martens, {Harald Aagaard}",
year = "2005",
language = "English",
pages = "431--437",
editor = "T. Aluja and J. Casanovas and Vinzi, {V. Esposito} and A. Morineau and M. Tenenhaus",
booktitle = "PLS and related methods",
publisher = "SPAD",

}

RIS

TY - GEN

T1 - Consumer attitudes to health and pleasure - survey data studied by PLSR

AU - Martens, Magni

AU - Frøst, Michael Bom

AU - Martens, Harald Aagaard

PY - 2005

Y1 - 2005

KW - Former LIFE faculty

KW - PLSR

KW - Jack-knifing

KW - Significance

KW - Effect plot

KW - Consumer

KW - Segmentation

KW - Health

KW - Sensory

KW - Marketing

M3 - Article in proceedings

SP - 431

EP - 437

BT - PLS and related methods

A2 - Aluja, T.

A2 - Casanovas, J.

A2 - Vinzi, V. Esposito

A2 - Morineau, A.

A2 - Tenenhaus, M.

PB - SPAD

ER -

ID: 7993495