Sensory characteristics of 21 locally produced Danish honeys representing a span in seasonal variation and location across Denmark were studied. Seasonal variation influenced the sensory characteristics predominantly as a consequence of changes in the flora of the honeybees' habitat. However, honeys from different locations displayed specific sensory characteristics within same season. Thus, the Danish honeys had distinct and unique flavours related to origin of location — sensory local uniqueness. In addition, honeys from similar locations could also differ in sensory profiles. The sensory variation within the honeys due to the flora in the local habitat was mirrored by pollen analysis showing diverse pollen profiles. This finding assists the beekeeper in formulating precise product descriptions for communication and creation of recognition of the products sensory uniqueness in their promotion strategy of the honeys towards the consumers.