Staff of the Department of Food Science – University of Copenhagen

Armando Perez-Cueto

Armando Perez-Cueto

Associate Professor

Armando Perez-Cueto, PhD, is Associate Professor at the Design and Consumer Behaviour Section and is responsible of the teaching module Food Consumer Research at MSc Level, and in English Language. This course is part of the Food Innovation and Health Master Program. As beneficiary of Eramsus+ Staff Mobility grants he is guest lecturer at the University of Porto, Portugal.

His research focus is on food related behaviours, vegetable consumption and how to facilitate healtheir and sustainable food choices.

Since his appointment at UCPH, he is involved in several national and international research collaborations, such as ELDORADO, CALM or the two EU funded Marie Curie Projects, namely VeggiEAT and FoodSMART, and has previously participated in other EU funded projects such as DAFNE III, Q-PorkChains and Eatwell

Primary fields of research

  • Choice Architecture
  • Nudging
  • Healthy Ageing
  • Epidemiology


Responsible for the Course Food Consumer Research NFOK16000 (MSc level). Responsible for the following modules/lectures:

  • Introduction to the FCR Course and to Food Consumer Science
  • Concepts in consumer science
  • Determinants of food intake
  • Nudging and behavioural economics
  • Quantiative data collection
  • Descriptive statistics
  • Consumer segmentation and cluster analysis
  • Logistic regression in consumer studies
  • Profiling clusters with logistic regression
  • Consumer behaviour and communication issues
  • Structural Equation Modelling applied to Food Consumer Research
  • Food Policy interventions to promote healthier diets

Responsible of the following lectures/modules at Food Choice and Acceptance (MSc) on

  • Conducting Systematic Reviews (Lecture)
  • Public Health Nutrition (Module)

Responsible of one teaching module for Sensory Evaluation of Foods (BSc). 

  • Introduction to Food Consumer Research

Participated as lecturer and co-instructor at the PhD course Sensory Evaluation and Food Preferences

  • Perspectives on consumer-centred research
  • Future perspectives on sensory and consumer evaluation

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