Reach for the sky: The sky as sensoric imagery in the digital age

Research output: Other contributionNet publication - Internet publicationResearchpeer-review

The sky is the perfect metaphor for life. The sky changes colors, shapes and surfaces, then returns quietly but is no longer the same. Everything changes constantly and irreversibly. So does the digital system, but at the same time it is unchanged with connotations like height, excellence and godlike - like the sky. For both reasons the digital systems, platforms and companies can use the sky as an important part of their sensoric imagery, which makes up the brand. The symbolic unity with sky is strong and very imaginative and has great power.
Original languageEnglish
Publication date6 Dec 2019
PublisherSensoric Image Science
Number of pages12
Publication statusPublished - 6 Dec 2019

    Research areas

  • Faculty of Humanities - image, imagery, sensoric image science, digital, brand, branding, sky, clouds, Skype, iCloud, media, mediaaestehtics, memory, cultural memory, infinite, godlike, hight, excellence

ID: 231410954