Cross-cultural differences in consumer acceptance and emotional response to alcohol-free beer by an online survey and home use test

Research output: Contribution to conferencePosterResearchpeer-review

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Cross-cultural differences in consumer acceptance and emotional response to alcohol-free beer by an online survey and home use test. / Sit, Hang (Mia); Frøst, Michael Bom; Liu, Jing.

2021. Poster session presented at 14th Pangborn Sensory Science Symposium
, Vancouver, Canada.

Research output: Contribution to conferencePosterResearchpeer-review

Harvard

Sit, HM, Frøst, MB & Liu, J 2021, 'Cross-cultural differences in consumer acceptance and emotional response to alcohol-free beer by an online survey and home use test', 14th Pangborn Sensory Science Symposium
, Vancouver, Canada, 10/08/2020 - 12/08/2021.

APA

Sit, H. M., Frøst, M. B., & Liu, J. (2021). Cross-cultural differences in consumer acceptance and emotional response to alcohol-free beer by an online survey and home use test. Poster session presented at 14th Pangborn Sensory Science Symposium
, Vancouver, Canada.

Vancouver

Sit HM, Frøst MB, Liu J. Cross-cultural differences in consumer acceptance and emotional response to alcohol-free beer by an online survey and home use test. 2021. Poster session presented at 14th Pangborn Sensory Science Symposium
, Vancouver, Canada.

Author

Sit, Hang (Mia) ; Frøst, Michael Bom ; Liu, Jing. / Cross-cultural differences in consumer acceptance and emotional response to alcohol-free beer by an online survey and home use test. Poster session presented at 14th Pangborn Sensory Science Symposium
, Vancouver, Canada.1 p.

Bibtex

@conference{d7f70bdc429b4964a3a6d5bc12555169,
title = "Cross-cultural differences in consumer acceptance and emotional response to alcohol-free beer by an online survey and home use test",
abstract = "Introduction: For health reasons, alcohol-free beer is getting more attention. With increasing consumer spending in the Asian market, the interest in better understanding how Asian and Western consumers differ in terms of sensory perception and hedonic response is also increasing. As consequence of the COVID-19 pandemic, online surveys and home use tests (HUT) are being used as an alternative to central location test. This work investigated the cross-cultural difference between Asian Chinese and Caucasian Danish in acceptance and emotional response to beers; and the effect of alcoholic and alcohol-free beers on consumer responses; as well as to compare the use of online survey and home use test. Methods: In the online survey, 263 Chinese and 231 Danish were recruited to evaluate eight beer images (3 alcohol-free beers and 5 alcoholic beers) for their hedonic and emotional responses. In the HUT, 85 Chinese and 75 Danish were recruited to evaluate four beers (2 alcohol-free beers and 2 alcoholic beers) at home with a real drinking experience. In both tests, participant's background including sociodemographic information, familiarity towards beer, food neophobia etc. were collected. Results: In both tests Chinese subjects had significantly stronger food neophobia and lower familiarity towards beers compared to Danish subjects. A cultural effect was also observed in emotional responses to beers. However, cultural difference in the hedonic responses of beers was only found in the online survey but not in the HUT. Alcohol-free beer tended to reduce Chinese hedonic response in the online survey but it did not happen in HUT for both populations. Compared to the online survey, respondents demonstrated stronger emotions in HUT.Discussion: This work highlights the importance of conducting cross-cultural research in beer between Asian and Caucasian subjects. The online survey and home use test are shown feasible in COVID pandemic.",
author = "Sit, {Hang (Mia)} and Fr{\o}st, {Michael Bom} and Jing Liu",
year = "2021",
language = "English",
note = "14th Pangborn Sensory Science Symposium<br/> : Sustainable Sensory Science ; Conference date: 10-08-2020 Through 12-08-2021",
url = "http://www.pangbornsymposium.com/",

}

RIS

TY - CONF

T1 - Cross-cultural differences in consumer acceptance and emotional response to alcohol-free beer by an online survey and home use test

AU - Sit, Hang (Mia)

AU - Frøst, Michael Bom

AU - Liu, Jing

N1 - Conference code: 14

PY - 2021

Y1 - 2021

N2 - Introduction: For health reasons, alcohol-free beer is getting more attention. With increasing consumer spending in the Asian market, the interest in better understanding how Asian and Western consumers differ in terms of sensory perception and hedonic response is also increasing. As consequence of the COVID-19 pandemic, online surveys and home use tests (HUT) are being used as an alternative to central location test. This work investigated the cross-cultural difference between Asian Chinese and Caucasian Danish in acceptance and emotional response to beers; and the effect of alcoholic and alcohol-free beers on consumer responses; as well as to compare the use of online survey and home use test. Methods: In the online survey, 263 Chinese and 231 Danish were recruited to evaluate eight beer images (3 alcohol-free beers and 5 alcoholic beers) for their hedonic and emotional responses. In the HUT, 85 Chinese and 75 Danish were recruited to evaluate four beers (2 alcohol-free beers and 2 alcoholic beers) at home with a real drinking experience. In both tests, participant's background including sociodemographic information, familiarity towards beer, food neophobia etc. were collected. Results: In both tests Chinese subjects had significantly stronger food neophobia and lower familiarity towards beers compared to Danish subjects. A cultural effect was also observed in emotional responses to beers. However, cultural difference in the hedonic responses of beers was only found in the online survey but not in the HUT. Alcohol-free beer tended to reduce Chinese hedonic response in the online survey but it did not happen in HUT for both populations. Compared to the online survey, respondents demonstrated stronger emotions in HUT.Discussion: This work highlights the importance of conducting cross-cultural research in beer between Asian and Caucasian subjects. The online survey and home use test are shown feasible in COVID pandemic.

AB - Introduction: For health reasons, alcohol-free beer is getting more attention. With increasing consumer spending in the Asian market, the interest in better understanding how Asian and Western consumers differ in terms of sensory perception and hedonic response is also increasing. As consequence of the COVID-19 pandemic, online surveys and home use tests (HUT) are being used as an alternative to central location test. This work investigated the cross-cultural difference between Asian Chinese and Caucasian Danish in acceptance and emotional response to beers; and the effect of alcoholic and alcohol-free beers on consumer responses; as well as to compare the use of online survey and home use test. Methods: In the online survey, 263 Chinese and 231 Danish were recruited to evaluate eight beer images (3 alcohol-free beers and 5 alcoholic beers) for their hedonic and emotional responses. In the HUT, 85 Chinese and 75 Danish were recruited to evaluate four beers (2 alcohol-free beers and 2 alcoholic beers) at home with a real drinking experience. In both tests, participant's background including sociodemographic information, familiarity towards beer, food neophobia etc. were collected. Results: In both tests Chinese subjects had significantly stronger food neophobia and lower familiarity towards beers compared to Danish subjects. A cultural effect was also observed in emotional responses to beers. However, cultural difference in the hedonic responses of beers was only found in the online survey but not in the HUT. Alcohol-free beer tended to reduce Chinese hedonic response in the online survey but it did not happen in HUT for both populations. Compared to the online survey, respondents demonstrated stronger emotions in HUT.Discussion: This work highlights the importance of conducting cross-cultural research in beer between Asian and Caucasian subjects. The online survey and home use test are shown feasible in COVID pandemic.

M3 - Poster

T2 - 14th Pangborn Sensory Science Symposium<br/>

Y2 - 10 August 2020 through 12 August 2021

ER -

ID: 279825303