In his article “The Usability Construct: A Dead End?”, Tractinsky (in Human-Computer Interaction) contends that for scientific research on usability to progress, the usability construct should be unbundled and replaced by well-defined constructs. This contention is presented as the conclusion that follows naturally from taking a scientist’s viewpoint on usability. Similar calls for definitive concepts – constructs in Tractinsky’s terminology – have been made in other scientific fields with concepts as ambiguous as that of usability. But counterarguments have also been presented.