Exploratory study on purchase intention of vitamin D fortified drinks in Denmark, Iceland, and the UK

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Exploratory study on purchase intention of vitamin D fortified drinks in Denmark, Iceland, and the UK. / Erhard, Ainslee L.; Chin, Elizabeth R.; Chomak, Ezra R.; Erlendsdottir, Eydis Y.; Perez-Cueto, Federico J. A.; Orlien, Vibeke.

I: International Journal of Gastronomy and Food Science, Bind 22, 100242, 2020.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Erhard, AL, Chin, ER, Chomak, ER, Erlendsdottir, EY, Perez-Cueto, FJA & Orlien, V 2020, 'Exploratory study on purchase intention of vitamin D fortified drinks in Denmark, Iceland, and the UK', International Journal of Gastronomy and Food Science, bind 22, 100242. https://doi.org/10.1016/j.ijgfs.2020.100242

APA

Erhard, A. L., Chin, E. R., Chomak, E. R., Erlendsdottir, E. Y., Perez-Cueto, F. J. A., & Orlien, V. (2020). Exploratory study on purchase intention of vitamin D fortified drinks in Denmark, Iceland, and the UK. International Journal of Gastronomy and Food Science, 22, [100242]. https://doi.org/10.1016/j.ijgfs.2020.100242

Vancouver

Erhard AL, Chin ER, Chomak ER, Erlendsdottir EY, Perez-Cueto FJA, Orlien V. Exploratory study on purchase intention of vitamin D fortified drinks in Denmark, Iceland, and the UK. International Journal of Gastronomy and Food Science. 2020;22. 100242. https://doi.org/10.1016/j.ijgfs.2020.100242

Author

Erhard, Ainslee L. ; Chin, Elizabeth R. ; Chomak, Ezra R. ; Erlendsdottir, Eydis Y. ; Perez-Cueto, Federico J. A. ; Orlien, Vibeke. / Exploratory study on purchase intention of vitamin D fortified drinks in Denmark, Iceland, and the UK. I: International Journal of Gastronomy and Food Science. 2020 ; Bind 22.

Bibtex

@article{e6434451d7fc4c48990d76474a0bdedb,
title = "Exploratory study on purchase intention of vitamin D fortified drinks in Denmark, Iceland, and the UK",
abstract = "The objective of this study was to discern if purchase intention of vitamin D fortified drinks is determined by attitudes in Denmark, Iceland, and the UK. An online survey was conducted among adults from these three countries (n = 426) in October 2019. A cluster analysis revealed three consumer segments; low, medium, and high purchase intention of vitamin D fortified drinks. The low purchase intention segment was characterized by older consumers, a Danish majority, and a higher proportion of omnivores, whereas the medium and high purchase intention segments were younger, and had a higher proportion of Icelanders and vegans. In conclusion, attitudes were found to significantly determine purchase intention across most measures. Attitudes towards vitamin D fortified drinks, such as appropriateness, price, naturalness, and taste may serve as barriers to purchase intention. These findings provide relevant insights for the improvement of public health initiatives in countries characterized by low vitamin D consumption.",
keywords = "Consumer behavior, Fortification, Purchase intention, Supplementation, Vitamin D",
author = "Erhard, {Ainslee L.} and Chin, {Elizabeth R.} and Chomak, {Ezra R.} and Erlendsdottir, {Eydis Y.} and Perez-Cueto, {Federico J. A.} and Vibeke Orlien",
year = "2020",
doi = "10.1016/j.ijgfs.2020.100242",
language = "English",
volume = "22",
journal = "International Journal of Gastronomy and Food Science",
issn = "1878-450X",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - Exploratory study on purchase intention of vitamin D fortified drinks in Denmark, Iceland, and the UK

AU - Erhard, Ainslee L.

AU - Chin, Elizabeth R.

AU - Chomak, Ezra R.

AU - Erlendsdottir, Eydis Y.

AU - Perez-Cueto, Federico J. A.

AU - Orlien, Vibeke

PY - 2020

Y1 - 2020

N2 - The objective of this study was to discern if purchase intention of vitamin D fortified drinks is determined by attitudes in Denmark, Iceland, and the UK. An online survey was conducted among adults from these three countries (n = 426) in October 2019. A cluster analysis revealed three consumer segments; low, medium, and high purchase intention of vitamin D fortified drinks. The low purchase intention segment was characterized by older consumers, a Danish majority, and a higher proportion of omnivores, whereas the medium and high purchase intention segments were younger, and had a higher proportion of Icelanders and vegans. In conclusion, attitudes were found to significantly determine purchase intention across most measures. Attitudes towards vitamin D fortified drinks, such as appropriateness, price, naturalness, and taste may serve as barriers to purchase intention. These findings provide relevant insights for the improvement of public health initiatives in countries characterized by low vitamin D consumption.

AB - The objective of this study was to discern if purchase intention of vitamin D fortified drinks is determined by attitudes in Denmark, Iceland, and the UK. An online survey was conducted among adults from these three countries (n = 426) in October 2019. A cluster analysis revealed three consumer segments; low, medium, and high purchase intention of vitamin D fortified drinks. The low purchase intention segment was characterized by older consumers, a Danish majority, and a higher proportion of omnivores, whereas the medium and high purchase intention segments were younger, and had a higher proportion of Icelanders and vegans. In conclusion, attitudes were found to significantly determine purchase intention across most measures. Attitudes towards vitamin D fortified drinks, such as appropriateness, price, naturalness, and taste may serve as barriers to purchase intention. These findings provide relevant insights for the improvement of public health initiatives in countries characterized by low vitamin D consumption.

KW - Consumer behavior

KW - Fortification

KW - Purchase intention

KW - Supplementation

KW - Vitamin D

U2 - 10.1016/j.ijgfs.2020.100242

DO - 10.1016/j.ijgfs.2020.100242

M3 - Journal article

AN - SCOPUS:85090028600

VL - 22

JO - International Journal of Gastronomy and Food Science

JF - International Journal of Gastronomy and Food Science

SN - 1878-450X

M1 - 100242

ER -

ID: 249766870